As an expert signmaking company, we are always keeping up with the latest trends and technologies in the industry. In this blog, we will explore some of the most popular signage trends that businesses are adopting in 2023.
Digital signage
Digital signage has been on the rise in recent years, and the trend continues in 2023. With the advancement in technology, digital signage offers a range of benefits over traditional signage. They can be programmed to display dynamic content, such as videos, animations, and slideshows, making them more engaging for customers.
Digital signage is also easily customisable and can be changed quickly, making it ideal for businesses that want to keep their messaging up-to-date. Additionally, they are often integrated with social media, allowing businesses to connect with their customers in real-time.
Interactive signage
Interactive signage is a trend that is gaining popularity in 2023. This type of signage involves the use of touchscreens, motion sensors, and other interactive elements that allow customers to engage with the signage directly.
Interactive signage can be used in a variety of settings, from retail stores to museums and art galleries. For example, a clothing store could use interactive signage to allow customers to browse and purchase products directly from the touchscreen. Museums and art galleries could use interactive signage to provide more information about exhibits and displays.
Sustainability-focused signage
In recent years, there has been a growing emphasis on sustainability in the signage industry. This trend continues in 2023, with more businesses opting for sustainable signage options.
Sustainable signage includes materials that are eco-friendly and renewable, such as bamboo, recycled plastic, and natural fabrics. Additionally, businesses are choosing signage options that use less energy and reduce waste. For example, LED signage is an energy-efficient option that reduces the environmental impact of signage.
Minimalist signage
Minimalist signage is a trend that has been growing in popularity in recent years, and it continues in 2023. This style of signage involves the use of simple and clean design elements, such as bold typography and minimal graphics.
Minimalist signage is effective because it allows the messaging to stand out without distraction. It also gives the business a sleek and modern look, making it ideal for high-end brands and businesses that want to project a professional image.
Come up with creative signage ideas
Looking for inspiration to create a unique and eye-catching signage design for your business? Here are some tips to help you come up with creative signage ideas:
• Check out the competition
Look at what other businesses in your industry are doing with their signage. This can give you an idea of what works and what doesn’t, as well as inspiration for a unique design.
• Get inspired by your brand
Think about your brand identity and how you can incorporate it into your signage. Use your brand colours, typography, and imagery to create a cohesive and memorable signage design.
• Think outside the box
Don’t be afraid to think outside the box and experiment with unique materials or shapes. Consider incorporating interactive elements, such as touchscreens or motion sensors, to make your signage stand out.
• Collaborate with a designer
Working with a professional designer can help you bring your vision to life and create a unique signage design that perfectly represents your brand.
• Research online
The internet is a great resource for inspiration. Look for design blogs, social media platforms like Pinterest or Instagram, and online design communities to get new ideas.
• Take a walk
Sometimes the best inspiration comes from the world around us. Take a walk around your local area and look for interesting shapes, colours, and textures that could be incorporated into your signage design.
Signage in 2023 – The key points
By following these tips, you can gain inspiration to create a unique and memorable signage design that will make your business stand out. Our team stay on top of the latest trends and technologies and work closely with our clients to create custom signage solutions that perfectly represent their brand. We’re here to meet your unique needs and help you capitalise on the latest trends. Just get in touch to learn more about our services.
